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    Please use this identifier to cite or link to this item: http://ir.lib.ksu.edu.tw/handle/987654321/3222


    Title: 中國專業出版人之關係網絡支出對其最適資產配置之影響
    The Impact of China Social Network on Professional Publisher’s Optimal Asset Allocation
    Authors: 謝企榮
    徐守德
    鄭駿豪
    Keywords: 關係
    最適資產配置
    風險趨避
    Guanxi
    Optimal asset allocation
    Risk aversion
    Date: 2008-12-10
    Issue Date: 2009-08-13 23:39:59 (UTC+8)
    Abstract: 由於中國的開放與外資的大量投資,使中國不止成為世界的工廠,更成為全世界的大市場。出版人以其豐沛資源與台灣出版經營經驗,作為發展大陸出版事業之基礎,從掌握關鍵社會網絡之人際關係與最適資產規劃中,將取得大陸出版事業永續發展的利基。因此,本文以跨期離散資產配置模型,探討不同狀態下之出版人最適資產配置,觀察其風險性資產比重之變化。本文主要發現:關係支出與非預期風險性資產報酬相關性愈高,出版人傾向增加風險性資產以分散投資風險。Due to the opened China market and investment by foreign capital, China not only becamethe world factory, but also has a potential to become a huge market. Publisher bases on hisaccumulated capital and management experience to build the business in China. From theobtained critical Guanxi of social network and optimal asset planning, publishers will lay afoundation of perpetual development in China. Hence, we present an intertemporal assetallocation model with stochastic individual income and the different expenditure of Guanxifor individuals. We divide all observation into three scenarios by the different personalincome and expenditure of Guanxi in order to analyze the optimal risky asset allocation. Wefound that increasing the correlation between expenditure of Guanxi and stock returns has afurther positive effect, individuals can actually increase risky asset. Finally, for individuals themore insecure of the job, the more conservative they are.
    Appears in Collections:[金融管理系] 期刊論文

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