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    Please use this identifier to cite or link to this item: http://ir.lib.ksu.edu.tw/handle/987654321/31166


    Title: 十鼓文創行銷傳播計畫
    Authors: 王菀茜;謝佩筠;劉涵楹;周佩萱;陳雅筑;郭政軒;高詠楨
    指導教授: 陳薇薇
    Contributor: 公共關係暨廣告系
    Keywords: 十鼓文創行銷活動
    Date: 2020-06-04
    Issue Date: 2020-06-05 09:20:42 (UTC+8)
    Abstract: 愜意假日,適合來場知性之旅。近幾年來,台灣的文創產業交織著文化、創意、藝術,並點亮了所有的文創園區。由於近年來十鼓知名度較低、入園遊客評價較為低,本企劃案執行目標為提升十鼓文創園區顧客好
    感,並彰顯品牌價值,提升來客率並開發潛在客戶。結合行銷專案與活動方面,以強調品牌好感度,串連將消費者導入園區。
    Appears in Collections:[公共關係暨廣告系] 學生專題

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