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    题名: Using the Technology Acceptance Model to Investigate Shared Transport System Adoption Intention: An Example of Tainan City
    作者: 杜拉蒙
    Duarte Romero, Ramon
    贡献者: 陳怡昌
    Yi-Chang Chen
    企業管理研究所
    ???metadata.dc.contributor.other???: 企業管理研究所
    关键词: Sharing Economy;Technology Acceptance Model;Shared Transport System
    日期: 2018
    上传时间: 2018-11-13 10:54:17 (UTC+8)
    摘要: As growing concerns about global issues as motorization and climate changes have increased the interest to find out a better and friendly way with the environment and create more sustainable transportation alternatives to protect the world; it gave rise to the term Sharing Economy. Through this research is considered as a principal focus on the context of the sharing economy in the transportation industry area, and the principal purpose of this paper has analyzed the factor that could affect the using of the public transportation, adopting the Technology Acceptance Model (TAM). The investigation is taken two sharing economy examples, the bicycle sharing system as (C-bike, Youbike, iBike, T-bike) and the UBER transportation system. Four factors will be attempted to analyze in this research as the Perceived of Quality (PQ), Perceived of Convenience (PC), Perceived of Value (PV) and the Adoption Intention (AI) of the customers. This paper is aimed to understand the importance of the customer perception using the TAM and trying to answer the questions between different perceptions that could be associated with the adoption intention of the customers. Also, this study will explain the relationship between the implementation of a new technological system and the human behavior and perception that could be affected by several variables. After having 190 sample survey, this study has the following conclusion, the investigation proven the importance of the different perceptions which are playing an important role in the adoption intention of the new technology system. Some managerial suggestion would be proposing from the findings in this research.
    显示于类别:[企業管理系所] 博碩士論文

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