Early in Chinese Yang Shao Culture in the Neolithic Age, there were records about household
utensils with fish designs. According to archaeological research, the designs on utensils, either figures
or abstracts, were not accidentally imagined, but with certain patterns and expectations. Concepts were
formed in daily lives. From the research on water waves and fish designs, it was found that three
swimming fish chasing each others were generally designed. The combination of fish and water
designs presented the artistic effect of actions in stillness. It was the context and the base points of
living culture passed on from ancestors.
Design is not simply to improve the life quality of human beings, but the added value from the
applications of cultural elements has created the life style. It not only could engage the responses and
identification of users, but allows ancient culture, with innovation, to carry out to the next generations.
They have become the factors in promoting culture level. Based on the application of fish design to
cultural creation, this study expects to understand the pattern of cultural creation. From the decorations
in daily life Cultural and creative style that? the research outcomes help understand that the
application of fish design decorations could create characteristic life aesthetics as well as understand
the special forms and skills to apply fish design to cultural creation. Moreover, this study also tends to
discuss how to create new products in the developing cultural industry with special cultural meanings.
2011第七屆國際視覺傳達設計研討會─「旁觀、參與、介入美學：科技媒體與文創產業之互動」 2011 the 7th International Visual Communication Design Conference─Audience, Participation, Intervention into Aesthetics: The Interaction of the Technical Media and Cultural Creative Industry