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    Please use this identifier to cite or link to this item: http://ir.lib.ksu.edu.tw/handle/987654321/12059

    Title: A systematic procedure to evaluate an automobile manufacturer–distributor partnership
    Authors: Shuo-Pei, Chen
    Keywords: Marketing
    Analytic Hierarchy Process (AHP)
    Analytic Network Process (ANP)
    Interpretive Structure Modeling (ISM)
    Date: 2010-11-18
    Issue Date: 2010-11-25 12:41:37 (UTC+8)
    Abstract: Automobile manufacturer–distributor partnerships are fundamental to the success of automobile companies.
    The complexity of the overall partnership model often causes difficulties in partnership study. This
    paper presents a systematic procedure to evaluate an automobile manufacturer–distributor partnership
    consisting of a large number of system variables. Firstly, Interpretive Structure Modeling (ISM) is used to
    sort system variables into groups of various characteristics. This sorting process provides an effective
    means to develop a three-stage hierarchic/network model of the partnership, including Stage I: partnership
    selection, Stage II: partnership establishment, and Stage III: partnership maintenance. Secondly,
    Analytic Hierarchy Process (AHP)/Analytic Network Process (ANP) are applied to partnership evaluation
    based on as many as 20 system variables. Relative importance weight of all variables is quantitatively
    determined. The most investment-worthy variables found are management strength and power. Finally,
    this paper makes a comparison between the optimum distributors identified by the present procedure
    and in practical cases. The usefulness and efficiency of the proposed procedure are ascertained with
    highly consistent results in the comparison.
    Appears in Collections:[全球商務與行銷系暨國際商務與金融研究所] 期刊論文

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